Elevating Wellness

Client Overview: Lanai Hemp, a distinguished CBD health company aimed to reposition themselves as a leading player in the CBD industry, and our mission was to create a cohesive brand identity and elevate their digital presence.

Services Provided: As a dedicated team member at TTC Brands, my primary role involved orchestrating a full-scale digital transformation for Lanai Hemp. This included designing and developing their website, and crafting all-encompassing graphic design materials. Here’s a detailed breakdown of our services:

1. Brand Guide and Logo: We initiated the project by crafting a comprehensive brand guide, a blueprint that would guide Lanai Hemp’s rebranding efforts. This encompassed the creation of a new, compelling logo that represented their commitment to CBD health.
2. Full Rebranding of Products: We collaborated closely with Lanai Hemp to redefine their product line, ensuring it aligned seamlessly with the new brand identity. This involved revisiting product formulations, packaging, and messaging.
3. Label Design and Printing: Our design team created visually striking product labels that conveyed the quality and purity of Lanai Hemp’s CBD products. We managed the printing process to ensure precision and consistency.
4. Website with Ecommerce: I took charge of the complete design and development of Lanai Hemp’s e-commerce website. The website served as a user-friendly platform for customers to explore and purchase their CBD health products.
5. SEO Services: To boost Lanai Hemp’s online visibility, we implemented an SEO strategy. This included keyword optimization, content creation, and ongoing monitoring to enhance their rankings in search engine results.
6. Promotional/Marketing Material: We developed an array of promotional and marketing materials, such as brochures and banners, to effectively communicate Lanai Hemp’s reinvigorated brand message to their target audience.
7. Custom Photos: To authentically showcase their CBD products, the team organized professional photoshoots that captured the essence of Lanai Hemp’s commitment to health and wellness.
8. Custom Email Setup for Domain: We established personalized email addresses for Lanai Hemp, enhancing their professional communication and ensuring brand consistency.

Results: Our collective efforts yielded notable results for Lanai Hemp:

• The newly designed website and e-commerce platform became a powerful sales engine, attracting and retaining customers.
• Ongoing SEO initiatives led to improved search engine rankings and a notable increase in organic traffic.
• The rebranding efforts and visual appeal of the product labels set Lanai Hemp apart in the competitive CBD industry.
• Their revitalized brand identity and marketing materials conveyed a compelling message of CBD health and wellness.