A Barbershop Brand Enhancement

Client Overview: Faded & Co, a thriving barbershop nestled in the heart of Dallas, Texas, sought TTC Brands’ expertise to undergo a substantial brand makeover. Their objectives were clear: establish a robust online presence, elevate their local visibility, and streamline the booking process for their valued clientele.

Services Provided: As an integral team member at TTC Brands, my role was pivotal in crafting Faded & Co’s digital identity, encompassing website development and the creation of essential graphic materials. Here’s how we accomplished it:

1. Brand Guide: We initiated the project by meticulously crafting a comprehensive brand guide that would underpin Faded & Co’s identity.
2. Website with Booking Automation: I initiated the design and development of Faded & Co’s new website, imbuing it with seamless booking automation to enhance customer convenience. The website showcased their services and team, providing a user-friendly experience.
3. Ongoing SEO Services: To boost Faded & Co’s online presence, we implemented an ongoing SEO strategy. This encompassed keyword optimization, content creation, and continuous monitoring and optimization for improved search engine rankings.
4. Google Business Profile Setup: We optimized their Google Business Profile, ensuring that Faded & Co’s vital information was accurate and accessible to potential customers in local search results.
5. Local SEO Services: Our team executed a robust local SEO strategy, ensuring that Faded & Co’s barbershop stood out prominently in local search queries, driving traffic and bookings.
6. Business Cards: I designed professional and eye-catching business cards that represented Faded & Co’s renewed brand identity, leaving a lasting impression on clients and potential partners.
7. Promotional/Marketing Material: Faded & Co’s marketing arsenal was boosted with compelling promotional materials, such as brochures and flyers, effectively conveying their commitment to top-tier grooming services.
8. Custom Photos: To authentically showcase their services, the team arranged and conducted professional photoshoots that captured the skill and style of Faded & Co’s barbering team.
9. Custom Email Setup for Domain: We established personalized email addresses for Faded & Co, facilitating professional communication and brand consistency.

Results: Our concerted efforts yielded tangible results for Faded & Co:

• The new website served as a dynamic online hub, boosting customer engagement and streamlining bookings.
• Ongoing SEO efforts led to improved search engine rankings and increased organic traffic.
• Faded & Co’s local visibility flourished.
• The refreshed brand identity and marketing materials helped them stand out in the competitive barbering industry.