Vaping Accessory Industry
Client Overview: Strio, a forward-thinking vaping accessory business wanted to establish a strong brand presence, enhance their online retail capabilities, and drive organic growth in a competitive industry.
Services Provided: As a dedicated member of TTC Brands, my primary responsibility was to orchestrate a comprehensive digital transformation for Strio. This encompassed the design and development of their e-commerce website and the creation of all graphic design materials. Here’s a detailed breakdown of our services:
- Brand Guide: We initiated the project by crafting a comprehensive brand guide that would serve as the foundation for Strio’s visual identity. This guide encompassed the guidelines for consistent branding across all touchpoints.
- B2C Website with E-commerce: We designed and developed Strio’s B2C e-commerce website. The website provided a user-friendly platform for customers to explore and purchase vaping accessories with ease.
- Order Shipping Label and Packing Slip Automation: We streamlined Strio’s order fulfillment process by implementing automation for shipping labels and packing slips. This not only enhanced efficiency but also improved the overall customer experience.
- SEO Services: To enhance Strio’s online visibility and attract organic traffic, we implemented an SEO strategy. This included keyword optimization, content creation, and continuous monitoring to improve search engine rankings.
- Promotional/Marketing Material: We developed a range of promotional and marketing materials, including brochures and banners, to effectively communicate Strio’s brand message and product offerings to their target audience.
- Custom Photos: The team organized professional photoshoots to authentically showcase Strio’s vaping accessories, capturing their style and functionality.
- Premium Domain Broker: We leveraged our expertise as a premium domain broker to secure a domain name that was not only memorable but also aligned with Strio’s brand identity.
- Custom Email Setup for Domain: We established personalized email addresses for Strio, enhancing their professional communication and ensuring brand consistency.
Results: Our collaborative efforts yielded impressive results for Strio:
- The newly designed e-commerce website became a dynamic platform for sales, attracting and retaining customers.
- Ongoing SEO initiatives led to significant improvements in search engine rankings and a notable increase in organic traffic.
- The streamlined order fulfillment process improved operational efficiency and customer satisfaction.
- Strio’s reinvigorated brand identity and marketing materials effectively conveyed their brand message in a competitive market.